You’ve built the landing page.
The emails are queued.
Your freebie or offer is polished and ready to go.
Launch day is just around the corner — and you’re probably asking yourself:
“Is everything actually set up right?”
If you’ve ever launched anything, you already know this feeling: the jittery combo of excitement and dread that maybe, just maybe, you forgot something.
And more often than not, it’s a tech gap that ends up causing a last-minute fire.
I’ve worked on dozens of launches — and whether it’s for a solopreneur DIYing their first funnel or a coach with a small team, the same issues show up again and again.
Here are the top 3 tech missteps I see behind-the-scenes — and how to fix them before they become a problem.
Gap #1: The Form Submits… But Nothing Happens
Let’s say someone fills out your opt-in form.
They’re expecting a freebie. Or a thank-you message. Or at the very least… an email.
But all they get is dead air.
This is by far the most common mistake I see in client setups: the form connects to nothing. Or it connects to the wrong list. Or the automation never triggers because a tag or condition was missing.
How to fix it:
Always do a full test of your form — not just the page, but the backend automation.
Use a real email address, submit the form, and confirm:
- Did you land on the right thank-you page?
- Did the delivery email arrive?
- Did the email actually contain the freebie/download?
Do this every time you make changes. Tech can be fickle.
Gap #2: “Broken Link Syndrome”
This one’s sneaky — especially for DIY setups with multiple tools involved.
You build a funnel using your form tool, email platform, checkout system, calendar app… and somewhere in the middle, a link breaks.
Now no one can book. Or buy. Or even see the thing you spent weeks building.
How to fix it:
Keep a link map or test doc of every major link in your funnel.
Test them manually before launch, and again the moment your promo email goes out.
Also — consider having a backup plan:
- Can someone DM you to get access if the form fails?
- Can you send a manual invoice if Stripe crashes?
- Do you have a waitlist page just in case?
Even a simple Google Form as fallback is better than nothing.
Gap #3: Email Automation Chaos
This one’s hard to spot from the outside — but can totally derail your launch.
You’ve written the emails. You’ve connected the sequences. But when people sign up, they get:
- The wrong emails
- Duplicate emails
- No emails at all
Why?
Because your automations are running wild behind the scenes. Maybe an old funnel is still live. Maybe tags got reused in ways you forgot. Maybe your naming system looks like this:
“Freebie V3 Final-final-no-really-draft-4”
How to fix it:
Do a funnel map or automation audit. This can be as simple as:
- Listing each automation and what triggers it
- Labeling sequences clearly (Ex: “Freebie – Launch Checklist”)
- Turning off old or inactive automations
You don’t have to rebuild everything — just get clear on what’s running right now.
Want to Feel Confident You’re Ready?
I created a quick but powerful Systems Audit Checklist to help you do exactly that.
In under 15 minutes, you’ll be able to:
- Audit your funnel and delivery setup
- Spot gaps in your tech stack
- Catch those sneaky automations before they break things
- Score your readiness so you know you’re launch-ready
It’s the same process I use for paying clients — and you can grab it for free.